The ads consist of Jo, her sound guy, and a camera person, interviewing celebrities about products they trust. During the talk about trust, the image usually cuts to some footage of the product or service being used or implemented. I think the camera person is drunk or suffers from a severe inner ear imbalance as it keeps shaking side to side, doco style. Maybe they’re using hidden cameras so they can get a genuine response? At one stage I started getting motion sickness. The footage alternates between colour and black and white, so is automatically far kewler than sticking to the one type.
Only someone with the intellectual stimulation of a magazine only reading diet could possibly confuse Nicky as representing some sort of unbiased consumer advice service. So I got no problem with that. In fact, here’s the blurb on Zoot Review from their parent company the Buchanan Group.
Zoot Review is a unique vehicle for television. A celebrity is chosen, and their experiences trialling your product form the basis of a Zoot Review Execution. Well-known presenter Jo Bailey asks the celebrity conversational questions about the product. Stylish, upbeat and spontaneous in execution, Zoot Review combines third party credibility with honest, entertaining action and dialogue. These stand out qualities have delivered impressive sales results for a wide range of products.
That was awesome man. She fully got him good.